Kevin Dutton

An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews).
People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated...

"How the evolutionary history of the human brain explains our tendency to sort the world into black-and-white categories"--